Think. Build. Ship.
Senior consultancy and rapid technical execution.
Two people. AI-augmented. Absurdly fast.
Currently working with
The industry is set up to waste your money.
Consultancies charge you £2,000 a day for people who've never built anything. They'll run workshops, produce a 60-page strategy document, and then leave you to figure out how to actually execute it. Good luck with that.
Dev shops are the opposite problem. They'll build whatever you ask for. Exactly what you ask for. Even when what you're asking for is wrong. Nobody in the room is going to challenge your brief because they're billing by the hour, and your bad idea is keeping the lights on.
Both models have the same flaw: they separate the thinking from the building. The strategists never ship. The builders never question. And you end up paying twice for half the result.
We do both. Same people. Same room. Same day.
Thingiverse hired us as CPO during their acquisition by MyMiniFactory.
The world's largest 3D printing platform needed strategic leadership and rapid technical execution during one of the biggest transitions in their history. We didn't just advise. We built internal tools, marketing systems, and content engines while simultaneously leading the marketing strategy for the combined entity.
That's the point. Strategy and execution from the same people, at the same time, under real pressure. Not a case study we polished after the fact. Just how we work.
Think. Build. Ship.
Three phases. One team. No handoffs.
Think
We don't take briefs at face value. We pull apart your business, your market, and your assumptions until we find the thing that actually matters. Then we build a plan around that.
- Deep-dive business analysis
- Product and growth strategy
- Competitive positioning
- Technical architecture
Build
Production-grade software in days, not months. We use cutting-edge AI tooling to ship at a pace that makes traditional dev teams look like they're standing still.
- Web apps and platforms
- Internal tools and dashboards
- AI integrations and automation
- APIs and data systems
Stay
We don't disappear after launch. We stay embedded, iterate based on real usage, and keep pushing the product forward. The relationship doesn't end when the code ships.
- Ongoing strategy and iteration
- Performance monitoring
- Priority support
- Scaling when you're ready
Built to Be Unfair
Small team. Big leverage. That's the whole model.
Not a Consultancy
Consultancies give you a deck and leave. We give you working software and stick around to make sure it works. Big difference.
Not a Dev Shop
Dev shops build what you tell them to. We'll tell you when what you're asking for is wrong. That saves you months and six figures.
Unreasonably Fast
We build with the same AI tools that are reshaping the entire tech industry. Our timelines aren't aspirational. They're what actually happens.
No Layers
You talk to us. We do the work. There's no account manager translating your needs into a brief that gets misinterpreted by someone you've never met.
Two People. No Bloat.
We both strategise. We both build. There are no layers between you and the work.
Rees Calder
Co-founderRuns Levity and serves as CPO of Thingiverse (the world's largest 3D printing platform). Background in marketing strategy and product. Builds production software with AI tools and ships fast. Has an unreasonable number of side projects, all of them live.
Immy Feenan
Co-founderFormer Programme Producer at The Economist. A decade of B2B strategy, brand, and programme delivery across top London agencies. Makes sure projects don't just launch, they land. The person clients wish every consultancy had.
The Obvious Questions
No office. No middle management. No bloated team. We're two senior people with cutting-edge AI tools that let us do the work of a team ten times our size. The savings go to you.
Web apps, internal tools, AI integrations, marketing platforms, automation systems, data pipelines. If it involves thinking clearly and building fast, that's us.
Working MVPs in 2-4 days. Production-ready applications in 2-4 weeks. We know that sounds aggressive. We have the portfolio to back it up.
We can. But we prefer project-based work. You pay for what you get, we deliver what we promise. No one's billing hours for "alignment meetings."
Us. Rees and Immy. We both strategise. We both build. We both stay close to every project. We bring in specialist contractors when a project genuinely needs it, but the thinking and quality control is always ours.
Tell Us What You're Building
No pitch. No process. Just tell us the problem and we'll tell you honestly if we can help.